2015 Authentication Retail Sports 
Unmetric
SEPTEMBER 27, 2019
McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! Netflix’s approach to Facebook is centered around authenticity and interactions with people, with a dash of humor and wit sprinkled in. Target is one of the most successful retail brands on Facebook.
Audiense
MAY 5, 2016
The social world has become a very noisy space, and a lot of the time, companies are talking about the same thing (retail is a great example of this). Being able to then translate brand messages into the community with an authentic voice is essential to establish trust and a strong relationship with the fans.”.
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Unmetric
SEPTEMBER 27, 2019
McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! Netflix’s approach to Facebook is centered around authenticity and interactions with people, with a dash of humor and wit sprinkled in. Target is one of the most successful retail brands on Facebook.
Sprout Social
SEPTEMBER 7, 2021
Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. 6 social campaigns that captivated the internet in 2021.
Sprout Social
JULY 27, 2021
Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Millions of British and Irish people will tune in six nights a week for an hour or more, with the ferocity and enthusiasm of any sports fan. Pull them for a chat: Joining the conversation online. Still not convinced?
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