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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

SMS Marketing is One of the Fastest Growing Channels. Not to be confused with A2P (Application-to-Person) messaging, P2P is by definition incredibly personalized as it is required to be by law: messages have to be sent one-by-one, versus en masse via an A2P provider. Screentime 2015-present. P2P Texting stats from Hustle.

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Keep company and customer data safe with social media security best practices

Sprout Social

If someone tries to sign in from an unrecognized device, for example, they might be required to enter a one-time code from an approved mobile device and authenticator application. Lack of 2FA is what led to the 2015 hacking of the US military’s Central Command Twitter account. LinkedIn: SMS code (text message).

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