Why P2P Texting Should Be Part of Your Marketing Strategy in 2021
Social Media Strategies Summit
JANUARY 22, 2021
SMS Marketing is One of the Fastest Growing Channels. Not to be confused with A2P (Application-to-Person) messaging, P2P is by definition incredibly personalized as it is required to be by law: messages have to be sent one-by-one, versus en masse via an A2P provider. Screentime 2015-present. P2P Texting stats from Hustle.
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