Convince & Convert

NOVEMBER 16, 2015

Customer service, event marketing, and targeted advertising are three top areas where location-data can be extremely powerful. Event Marketing. People will be talking about your brand in various places, but during an event, it is especially important to understand what is being said at specific event locations.

Data 60

Data Conversation Case Study How To 60

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. You could be running an event and you want to track real-time mentions so you can respond to and track them. Sentiment Analysis. You may also be monitored!! Who is monitoring you? Real-time Insights.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Likes replaced Favorites in 2015, and use a heart instead of a star icon. Your dashboard is separated into three main areas: Tweets, Audiences and Events. Events on Twitter Tab. Like : This is used to represent a stand-out Tweet.

Metrics 40

Metrics Twitter Comparison Report 40