Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. Those are the 12 I have in play today.

Startup 168

Startup Crowdsourcing Badge B2B 168

Buffer Social

OCTOBER 18, 2016

Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers. And today, I’d love to take you on a deep-dive into personal blogs of startup marketers. 33 Blogs to Follow, Written by Some of the Very Best Startup Marketers. It’s amazing how many great blogs there are!

Startup 40

Startup URL Hubspot Marketing 40

Social Media Strategery

JANUARY 20, 2014

Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week. Here are seven ways brands will spend more money on social media and content marketing in 2014: Creating content.

Social Media 104

Social Media Compete Cost Syndication 104

Buffer Social

APRIL 5, 2017

Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. For instance, Brian Balfour’s 2014 model includes conversion rate optimization (CRO) as a foundational skill. Blog post: Corporate Development 101: What Every Startup Should Know by OnStartups.

Marketing 108

Marketing Diagrams Skills How To 108

Ignite Social Media

FEBRUARY 2, 2023

I don’t work with a lot of startups. And there’s a really good Harvard Business Review report from 2014 that showed a linear increase between the number of positive interactions and the sales per customer. So with that, I just want to give you a little background. Lesson 1: There are no social media experts.

Influencer 85

Influencer Social Media Hubspot Travel 85

Webbiquity SMM

JANUARY 6, 2015

Among them: “use social networking sites like Facebook, Twitter and Google+ to pitch directly to media and influencers”; include visual assets (such as infographics) in your content to increase sharing; optimize titles, meta details and image names for SEO; and extend the value of content through repurposing and syndication.

Press Release 100

Press Release Tips SEO Influencer 100

Webbiquity SMM

JANUARY 5, 2016

6 Free Social Media Tools for Startups to Build a Strong Social Media Presence by Duct Tape Marketing. Building a strong social media presence is an imperative for startups in the digital age. At the beginning of 2014, Matt Cutts published on his blog that guest blogging is not working anymore. Find out more in this infographic.

Content 60

Content B2B Marketing Hubspot 60