Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

Social Media 104

Social Media Compete Cost Syndication 104

Jason Yormark

APRIL 20, 2016

or “Show me the best prices for hotels in Seattle.” Syndication partners such as Yahoo, AOL and the Wall Street journal add to their reach of 170 million searchers of which 56 million are exclusive to the Bing Network. From comScore’s “2015 U.S. Digital Future in Focus” white paper. billion questions have already been asked.

Syndication 100

Syndication Hotels Yahoo Journal 100

Convince & Convert

NOVEMBER 12, 2014

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. To me, the James Hetfield video is the best piece of corporate media I’ve ever seen. So let’s look at some of their other numbers instead (as of November 2014): 100M+ viewers through TV (DirecTV in the U.S.

Video 155

Video Content YouTube Syndication 155

Jason Yormark

APRIL 20, 2016

or “Show me the best prices for hotels in Seattle.” Syndication partners such as Yahoo, AOL and the Wall Street journal add to their reach of 170 million searchers of which 56 million are exclusive to the Bing Network. From comScore’s “2015 U.S. Digital Future in Focus” white paper. billion questions have already been asked.

Syndication 100

Syndication Hotels Marketing Yahoo 100

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. Addvocate makes it happen. Buffer does everything right.

Startup 168

Startup Crowdsourcing Badge B2B 168

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 1: There are no social media experts.

Influencer 85

Influencer Social Media Hubspot Travel 85