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Study Finds Advertisers Get a Boost from “Media Multitasking”

The Realtime Report

Nielsen in 2014 estimated that 80 percent of U.S. The study sought to determine how the volume of program-related online chatter is related to online shopping behavior at the retailers which advertised during the programs. television viewers simultaneously used another device while watching television.

Study 79
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. billion by 2014. percent of internet users, or 127 million people, will use a social network at least once a month in 2010; that figure is projected to rise to two-thirds by 2014. And much more. percent just a year earlier—a 43 percent increase.

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