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Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

Though this Instagram-specific video series may be the first of its kind, Adidas and Champs Sports are not the only companies to use the social network to share unique video content. Starbucks ranks among the top brands sharing Instagram videos as well, hosting numerous creative and artsy videos featuring coffee and cup designs.

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What Marketers Need to Know About TikTok

Ignite Social Media

Its origins here in the West can be traced back to 2014’s Musical.ly billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. We recently hosted a webinar on TikTok. You can view the recording below: Who is Using TikTok?

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How Social Media Sweepstakes & Contests Have Changed Over the Past Five Years

Ignite Social Media

Fans of the brand were asked to Snap a photo of themselves with eyebrows drawn on, then they had to upload it to Instagram with the hashtag #SephoraSnapsSweepstakes to enter for a chance to win some awesome prizing. To date, there aren’t many brands hosting promotions on the platform and honestly, they should be.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Test new social media networks. Amino Apps – a network of niche communities.

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Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. Ellen DeGeneres (@TheEllenShow) March 3, 2014. Best photo ever.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” And yet – 80% of brands advertised on social media sites in 2014.

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Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method.