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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. What’s the ROI of Content Marketing? The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Image Credit: Robert Rose.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. It’s a no-brainer that businesses are gaining maximum ROIs from influencer marketing, which is slated for growth. Asking you to post on their website(s).

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77 Blogging Stats to Improve Your Blogging Strategy

Writtent Blog

Check out this list of blogging stats we curated for you. In 2014, the average online conversion rate amounted to 2.95%. Only 41% of marketers are sure that they can adequately measure their social media ROI. 62% of B2B marketers work on their mobile-optimized blog, in comparison to 51% of B2C marketers. Source ).

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Do You Forget “Marketing” in Your Content Marketing?

Writtent Blog

Top lists are curated lists of companies and individual websites that share good information and tips in a specific area. Here are a few examples on our blog – 21 Content Marketing Tools to Use in 2014 , and The Top 25 Must-Read Internet Marketing Blogs. Top lists work well because you curate information for your readers.

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An Introduction to Social Media for Business

Sprout Social

In 2014 social media accounted for 31.24% of overall online traffic , up from 22.71% in the previous year. Curate content from other sites in your industry, share images and other types of media. Not only can you generate leads through social media , but you can also get a nice ROI. Social media traffic is on the rise.

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The ultimate guide to social recruiting

Sprout Social

This might sound obvious, but you may be surprised by how many companies have slow, buggy application processes, or job portals that aren’t mobile-friendly. This number will allow you to calculate the ROI from your social recruiting efforts. Ensure your online presence reflects your brand. " [link].

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). Email marketing delivers the highest ROI (about $44 per dollar spent, on average) of any digital marketing tactic. Banner ads have the lowest ROI. 10 Mobile Marketing Stats. 78% of Facebook users are mobile-only.

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