article thumbnail

12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Mary Barra has been chair and CEO of General Motors since the start of 2014, making her the first female chief exec of a so-called “Big Three” car manufacturer. Strive Masiyiwa is a Zimbabwean businessman and philanthropist who founded the telecommunications firm Econet Global. 6 of the Best B2B Brands on Social Media Now.

article thumbnail

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile devices will account for 25% of global internet traffic by 2014. Source: The International Telecommunications Union ). 41% of B2B buyers access content marketing through a smartphone. of US consumers will use mobile coupons by 2014. Source: HubSpot ). There are 6.8 Source: UberFlip ). Source: Loyalty360 ).

article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).