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ICYMI – Pinterest and men, Twitter newsfeed changes, Instagram analytics

Danny WhatMough

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Every wondered about the history of LOLCATS and memes? Instagram announces new analytics features for advertisers. Instagram announces new analytics features for advertisers.

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What Marketers Need to Know About TikTok

Ignite Social Media

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Its origins here in the West can be traced back to 2014’s Musical.ly

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Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Keyhole.co

The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. In this blog, we’ll examine how Gymshark’s social media strategy helps it stay on top of the fitness apparel game. What makes Gymshark’s social media strategy work? Stay Humble’.

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Stay a Step Ahead on Social Media: Tips from SMX Social in Las Vegas

ProBlogger

Late last year, I returned from the biggest social media marketing conference in the world, SMX Social in Las Vegas. There were experts from all fields of social media and a wealth of new ideas floating about. On social media, the soft sell is the best way to win people over (and reach their News Feeds).

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Incorporating Memes, Emojis, And Gifs Into Your Social Strategy For Higher Engagement

Keyhole.co

Memes are the best gift to mankind from the social media world. Memes are everywhere. That’s why, over the past couple of years, memes have become a communication tool used by the entire internet collective. An Internet meme usually takes the form of an image, GIF or video.” Why are memes so popular?

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How Glossier Built a Cult Following on Social Media

Unmetric

In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. Attention NYC: get your hands on @glossier today (!)

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How the Twitter Algorithm Works in 2020 and How to Make it Work for You

Hootsuite

Twitter’s algorithm, like most social media algorithms , is all about personalization. 2014: Twitter recommendations. You should also check Twitter Analytics to confirm when most of your followers are online and active. It takes on the Wash Your Lyrics meme with theme songs from some of its popular shows.

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