Twist Image

AUGUST 1, 2014

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. Display advertising leads to nothing. The advertising spend on display advertising is still a monster.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. Native advertising may be the answer.

Hubspot 100

Hubspot Marketing B2B Survey 100

Bill Hartzer

JULY 11, 2014

Relevant content in organic search results distracts people from clicking on sponsored search advertisements. — Bill Slawski (@bill_slawski) July 11, 2014. We all want to know the real reason why Google removed Google Authorship Photos from the search results, right? ” Google Search Engines'

Google 134

Google Adwords Paid Search Engineering 134

The Way of the Web

AUGUST 29, 2014

And in a Google+ post, Google’s John Mueller has confirmed that not only will the search results no longer show any Authorship results, but data will no longer be tracked from the rel=author markup. So for the time being, we’d recommend that if you have Authorship in place, you don’t rush to remove it.

Google 52

Google Paid Search Blogger Publishing 52

Webbiquity SMM

FEBRUARY 10, 2015

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Statistics 50

Statistics Social Media B2B Hubspot 50

Writtent Blog

DECEMBER 8, 2014

In a slightly surprising 2014 study from Content Marketing Institute (CMI), it turns out that LinkedIn reigns supreme. When asked to pick the top organizational priorities for 2014, your peers had ROI on their minds. Nearly 60% of marketers use paid search advertisement in their content marketing strategies at least occasionally.

Strategy 111

Strategy Content Marketing B2B 111

Webbiquity SMM

JANUARY 17, 2011

billion by 2014. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. percent of internet users, or 127 million people, will use a social network at least once a month in 2010; that figure is projected to rise to two-thirds by 2014.

Research 210

Research Social Media B2B Marketing 210