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Facebook Contest: Lay’s Uses Crowdsourcing to Find New Flavor

The Realtime Report

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. Lay’s has already been running these “create-a-chip” contests outside of the U.S., shrimp chips in Egypt.

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Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now .

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11.5 Amazing Content Creation Tools for Becoming a Super Blogger

Writtent Blog

Blending all the brilliance of a social network and custom RSS feed, Newsgrape connects writers with ideas in real-time. Quora is 2013’s answer to the crowdsourced question-and-answer forum. Specifically, you can customize your feed to reflect your industry, and gain exposure to relevant content as soon as it’s published.

Tools 91
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32 Experts Share Their Best Blog Post Promotion Tips

Kikolani

We all know that sharing our blog posts in social media is one of the best ways to promote it. Our social media followers will see them when they’re online, and undoubtedly a portion of them will end up sharing them with their social networks. For 49 more content marketing statistics from 2013 check here: [link].

Tips 168
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12 (of the) Best Guides to Marketing on Pinterest of 2013

Webbiquity SMM

Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? Crowdsource.”)

Marketing 191
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.