Sherrilynne Starkie
FEBRUARY 23, 2013
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.
Social Media Marketing
JULY 24, 2013
The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Frank Eliason , SVP of social for Citi summed it up thusly: "Companies have to remember that being in social media is being part of a community, not trying to be the center of it."
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Buzz Marketing for Technology
OCTOBER 25, 2013
Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. According to the U.S.
Social Media Marketing
MARCH 29, 2013
Produce for Real People Red Vines, an early adopter of Twitter’s Vine App made headlines in the social media community in January when they dedicated a vine video to responding to a Tweet from a follower. ComScore has discovered that user-generated video content increases share of choice by over 18%.
Webbiquity SMM
OCTOBER 8, 2013
Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ.
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