2013 Automotive Campaign Industry 
Social Media Marketing
MAY 8, 2013
A roundup of relevant links affecting our industry. Industry News Content is always challenging to develop for social media, but what about the efforts you''re undertaking for engaging fans? For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013. These are those links.
The Realtime Report
OCTOBER 2, 2012
Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. ” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes. Why so brief? ”
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Social Media Marketing
APRIL 3, 2013
A roundup of relevant links affecting our industry. Take a look at the star-studded (okay, Internet stars) video they produced to announce it: Industry More small business owners say they find LinkedIn, Twitter and YouTube more effective than previously. Google Think is a constant source of rich insights and research.
Webbiquity SMM
JANUARY 2, 2013
More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Companies in these industries are also the most likely to have formal content marketing editorial calendars.
Social Media Marketing
DECEMBER 13, 2011
The Fiesta Movement , the Explorer reveal on Facebook , Doug the Spokespuppet , Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage. The video below will help you get a sense as to how it works.
The Realtime Report
JANUARY 22, 2013
Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. The campaign is meant to help people find a way to purchase a car, said Jason Russ, head of Dodge brand advertising. ” So far, the registry only exists for the 2013 Dodge Dart.
Viper Chill
APRIL 30, 2015
It pretty much spelled the end for Demand Media and so-called ‘content farms’ The same rules apply with Facebook and I believe we were one of the first in the automotive space to really create content native to the platform. In 2013, memes worked. We’re still a relatively small player. That’s a great question.
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