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The History of Social Media in 33 Key Moments

Hootsuite

It wasn’t until a couple of months later, that the #SanDiegoFire hashtag was sparked to aggregate tweets and updates about the California wildfires. Apparently, A LOT of people (like 45 million unique viewers by 2013 ) love watching live-streamed video games. and really set the tone for future tweets.

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Why Customer Service is the Future of Social Marketing

Techipedia: Tamar Weinberg

With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. Marketers and legitimate top users got banned. Has anyone realized that marketed tweets barely get visibility these days?

Digg 213
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Fetching Friday – 20 Marketing Links & Sad Cat Diary

Kikolani

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips – If the success of your content marketing strategy is in any way dependent on SEO and search rankings, explore these 8 tools and tactics to track your keywords. Content marketing metrics is about measuring the results. Blogging / Content.

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Social Media Engagement is the New Social Media Marketing: How To Do It Well

Buffer Social

Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy. Back in 2013 it was estimated that 67% of consumers use Facebook and Twitter for customer service, and that was five years ago! Social media is as much about engagement with other people as it is about sharing content.

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Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Committee 139
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3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Take a page out of Eric’s book and, “Partner with the people who already have the audience aggregated.” Listen Now. Keith Richards.

Questions 138
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Contagion, Social Media, and Why Things Catch On

Convince & Convert

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Jonah Berger, Wharton @j1berger.