Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. People join private Facebook Groups or forums to meet and talk with other like-minded people. URL shortener. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. You can also customize Ow.ly
Let's personalize your content