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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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How NOT to Build Links to Your Website: Courtesy of American Express

Bill Hartzer

Through a division called “ American Express Market 3D “, American Express is doing Inbound Link Building, Social Bookmarking, and General Directory Submissions. I have received a copy of an email that details some of the services provided by American Express Market 3D. business, computers, health, etc.). .

Directory 160
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Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World

ProBlogger

Before we get started, I just thought I would mention a few Google algorithm changes that you should know about when thinking about link building in 2012. In February of 2011, Google released the Panda update that took rankings away from websites with low-quality content and sites with more advertising than content.

Blogger 42
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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

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Is Your Website in Dire Need of a Content Audit?

Writtent Blog

If the answer to either of the previous questions is yes – or more importantly, you’re just not sure where you stand, it’s probably due time to do a content audit. A content audit is the process of examining all of your company’s web content assets for quality, relevance, SEO value, and messaging. Duplicate Content Can Happen.

Content 89
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31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity SMM

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).