The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Local cuisine?

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

The Realtime Report

OCTOBER 4, 2012

Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. The campaign launched this past Monday (October 2) and will run until the end of December 2012. Watch a video explaining the campaign here:

Tourism 181

Tourism Social Media Travel Crowdsourcing 181

SocMed Sean

FEBRUARY 24, 2022

In 2012, Facebook became the first social media network to ever surpass one billion monthly users. Here are five reasons why you should continue using Facebook in your marketing campaigns this year. Travel and Vacation Industries will Rebound. Facebook Ad Metrics are Robust, and Campaigns can be Easily Adjusted.

Facebook 130

Facebook Strategy Marketing Travel 130

Bare Feet Studios

MAY 31, 2012

We are so thrilled to be one of the three finalists for the 2012 Annual Pacific Edge Magazine business awards: best social media campaign. Also in the final three for best social media campaign is fellow SMCHI board member Laura Kinoshita. Links are all on the above article.)

Campaign 81

Campaign Social Media Airlines Travel 81

Bare Feet Studios

JANUARY 1, 2012

This past year, I was hired by the Lānaʻi Visitors Bureau (LVB) to run a social media marketing campaign for them, based on a very original concept created in discussion with Mr. Keliʻi Brown, who is the PR director for the Maui Visitors Bureau (MVB). Plus, I have been hired to run this program again for LVB in 2012!

Travel 92

Travel Vimeo Hotels Blogger 92