Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JANUARY 9, 2013

How can your organization utilize social networking principals and tools to improve operations across departments? Yet just 30 months later, IDG reported that the shift was official, and digital would account for more than 50% of marketing spending in 2012. 7 Burning Questions for B2B Marketers in 2012 by iMediaConnection.

Strategy 190

Strategy Marketing B2B Exercises 190

Webbiquity SMM

FEBRUARY 10, 2015

How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 21 Social Media Statistics. B2B Marketing Insider ). 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Content marketing itself first started emerging a hot trend five years, at the end of 2012.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. Social Media Today ). Social Media Today ). Social Media Today ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And…even social media itself. Wondering which social network is most effective at generating b2b leads?

Statistics 204

Statistics Social Media B2B Marketing 204