Mindjumpers

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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268
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Will The New Pinterest Analytics Convince More Brands To Start Pinning?

Mindjumpers

As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. One thing the platform has been lacking is a free and easy way to collect metrics but that has just changed with the launch of the new Pinterest Analytics tool. Get started.

Analytics 167
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Sum-up on Facebook’s Recently Launched Features

Mindjumpers

Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. So far, we have only seen this in testing on the Facebook Marketing page , but we anticipate that it will be launched some time in the near future. Since then, Facebook has maintained their flow of introducing new features.

Features 220
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Sum-up on Facebook’s Recently Launched Features

Mindjumpers

Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. So far, we have only seen this in testing on the Facebook Marketing page , but we anticipate that it will be launched some time in the near future. Since then, Facebook has maintained their flow of introducing new features.

Features 205
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Best Use of Social Media: The Winners of Bees Awards

Mindjumpers

Tweet The Bees Awards – one of its kind international social media marketing award, is held for the third time this year. In the jury, we have helped identify the best marketing efforts based on strategy, creativity and results. Best Use of Analytic Tools – The Camry Effect by Saatchi & Saatchi LA.

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Social Media Gone Mobile

Mindjumpers

Yesterday, Facebook reinforced their analytics module, Insights, to encompass reach data on users interacting via a mobile device: What’s the big deal? Socialbakers.com made an infographic back in May 2012, so the numbers can only be assumed to have risen: More than half of the users are mobile. The social media market it gearing up.

Mobile 247
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Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

The term Dark Social was first coined back in 2012 by Alexis C. Madrigal, tech editor at Atlantic.com, to refer to web traffic that comes from outside sources that web analytics can’t track. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social?