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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. Insider Pages , Google Maps , Bing Local , City Search , Yahoo Local , Local.com , Merchant Circle. Very bright.

Trends 279
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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. Search is and has been woven into the fabric of our daily lives thanks to Google. Google has changed and redefined what search is for you, me and all the companies that rely on it for business. Take for example search.

Mobile 177
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Friday's 5 Fun Social Media Finds

Firebelly

Bold & Digital Men of Social Media 2011 Calendar Seriously. A funny social media strategy generator. Click around a bit to figure this site out. Hunch Answer 20 quick questions to personalize your internet experience. But the money raised is apparently going to a good cause.

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Toyota's "Sienna Family" YouTube Campaign

Firebelly

Fun idea and I had a few laughs, but (see update at the end of post) Toyota really should have included the YouTube URL at the end of the ads!

YouTube 129
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Keeping an Eye on Everything

Net-Savvy Executive

Global Incident Map is another Google Map mashup of incident reports. The map at right is a top-level summary from their Global Risks Atlas 2011. The map equivalent of a Twitter search is Ushahidi , a crowdsourced crisis monitoring platform that maps reports sent in my email, Twitter, SMS, and probably semaphore in the next version.

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17 Productivity Tools for the Ultimate Business Gain

Techipedia: Tamar Weinberg

integrates well with Google Calendar with a plugin, though you can also use their web interface to schedule meetings. It also syncs those cloud files to my hard drive, so I have at least three copies (four if you count Google, and five if you read about my other backup tool in the next section). Back in 2011, I recommended RTM.

Products 100