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This Week in Social Media – 5/22/2013

Social Media Marketing

Women are more likely to use Twitter, Pinterest and Facebook Men are more likely to use Google+, LinkedIn and YouTube Marketwired determined that people under the age of 40 are increasingly using social media to inform investment decisions. In 2011, it was at 56%, with 57% using it in 2012 and back down to 56% this year. Not so fast.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix.

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15 Lessons That Took Me 15 Years to Learn by Jim Tobin

Ignite Social Media

Facebook opened to the public moving away from colleges in September of 2006. That same year, Tumblr, Friend, Feed and Justin.tv So we were three years before those even started, and it was yet another year before Snapchat, Twitch as Twitch, and Google Plus launched in 2011. Google Wave came out, I think that was 2011.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

71% of companies now have a presence on Facebook. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.

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This Week in Social Media – 5/29/2013

Social Media Marketing

Of note: Slide 5 showing the disparity between time spent and ad spend on print, Internet and mobile; and Slide 27 showing that Facebook was the only platform whose usage dropped from 2011 to 2012. Metrics/Measurement/Big Data Philip Sheldrake asks " What, exactly, is the value of social? Stuck on how to use Google+?

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Fetching Friday – Resources Mashup & Mountain Light Timelapse

Kikolani

The 2011 trend report – the color for this spring is white. 100 unique Tumblr themes for 2011 – huge collection for bloggers on Tumblr. Why quality is the only sustainable SEO strategy – a look at what link metrics translate to higher rankings. Which Sucker Punch premiere dress ruled ?

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

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