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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process.

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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Google and Yahoo!-Bing Bing Network continue to see growth; Google leads in mobile.

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36 Sensational Social Media Stats and Facts

Webbiquity SMM

But social media is not effective at directly driving purchases — it accounts for just 1% of e-commerce sales, compared to 16% for email and 17% for CPC. But YouTube, Google+ and LinkedIn drive the most engaged traffic. More than 11 million young people have abandoned Facebook since 2011. Experience: The Blog ).

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Google+ made their profile pictures bigger. Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Her blog, But You’re a Girl , covers a ton of topics including blogging, business, events, technlogy, Google, WordPress, and more. Alice is a writer of both fiction and nonfiction, and co-author of the book Let’s Panic About Babies (due out in March 2011). Follow her @aliventures on Twitter. Alice Bradley. Cori Padgett.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Blogger is a free blogging platform owned by Google. Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Google Ads (Google Adwords). Google Ads are a form of online advertising, previously known as Google Adwords.

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