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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Google and Yahoo!-Bing Bing Network continue to see growth; Google leads in mobile.

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Google+ made their profile pictures bigger. Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Blogger is a free blogging platform owned by Google. Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Google Ads (Google Adwords). Google Ads are a form of online advertising, previously known as Google Adwords. RSS reader.

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