Dave Fleet

MARCH 5, 2012

.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

FEBRUARY 7, 2011

Forrester: Actual Interactive Marketer Predictions For 2011. Following-up on my presentation on 20 social media trends for business in 2011, here are a few diverse predictions from an equally diverse group of interactive marketers: Ad prices increase. Ultimate Fightbook. Marketing will blend promotion and content.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

APRIL 14, 2011

Leverage community for first tier marketing and support. Think of how you will engage with people at all stages, from awareness through to advocacy, and think about how you can build social functionality into your corporate website (one of the key trends we’ve identified for 2011). Launch a formalized advocacy program.

How To 321

How To System Social Media Management Trends 321

Dave Fleet

FEBRUARY 2, 2011

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Get specific: Follow your favourite leagues, teams, players, writers etc.

Twitter 419

Twitter How To Reputation Curation 419

Dave Fleet

JANUARY 27, 2011

Tweet 20 Social Media Business Trends in 2011. Trend #12: Community management. Communication accelerates. View more presentations from Dave Fleet. One of the great things about working in the digital space right now is observing the many changes constantly occurring. Trend #8: Return of websites. Trend #10: Digital curation.

Trends 417

Trends Social Media Curation Reputation 417