Adam Sherk

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Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. UPDATE: For those interested in more actual information, NYTco.

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5 Ways that Social Media Impacts SEO

Adam Sherk

Beyond personalized search results the engines are also looking at social activity in aggregate to help evaluate the popularity or relative importance of content and the authority of both sites and authors. Unfortunately many social media sites add a “nofollow” attribute to any links within user generated content. Secondary Links.

SEO 278
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SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

YoY natural search referrals – this simple and straightforward metric is the #1 measuring stick for news and content sites. Branded vs. non-branded – publishers with well-established brands tend to pull in a lot of branded searches, so separating non-branded referrals is a better way to judge your overall content optimization efforts.

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