Social Media Strategery

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The Year in Social Media Strategery

Social Media Strategery

As 2011 comes to a close, it's only natural (and for a blog, virtually mandatory) to reflect on the year that's passed. Since that first post more than three years ago until now, this blog has served as the foundation for everything I've done in creating and building the social media practice at Booz Allen.

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The Social Media Resolutions I Want You to Make

Social Media Strategery

Ugh – the phrase 2011 social media resolution s returns more than 12 million search results on Google and I find most of them totally insufferable. To start, most of them are cliche (blog more often!), I will blog less. So why do I have such an aversion to these posts now? totally ambiguous (engage more!), population.

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Reviewing the Year in Social Media Strategery

Social Media Strategery

Social Media Strategery has been around for more than two years now – much much longer than I ever thought I would be able to keep this blogging thing up. So for everyone who reads this blog regularly – whether you’re a subscriber, reader, commenter, critic, colleague, or friend – thank you, thank you, thank you.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

In 2011, they placed $250 million worth of ads in paid media. Will he blog about it too? The blog content you’re publishing is relevant, valuable, and engaging yet no one is reading it. Earlier this year, FleishmanHillard restructured to be more channel-agnostic, integrating paid, owned, and earned media.

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Keeping Gov 2.0 Fresh

Social Media Strategery

whether you’re working with Vivek Kundra on data.gov, or trying to get the mayor of a tiny town in Kansas to blog, GovFresh will probably have something that’s highly relevant to what you’re doing. It’s January 1, 2011 – in an ideal world, where is GovFresh? at the local level to your Gov 2.0 You can get involved.

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