Twist Image

JANUARY 29, 2011

So, what do CMOs really want out of Social Media (and do they think it's going to save them)? Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) report titled, CMOs On Social Marketing Plans For 2011. if you're said CMO).

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Proactive Report

FEBRUARY 20, 2011

A Dramatically Different Approach to Social Media Metrics in 2011. According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. In 2010 58 million people in the U.S.

Social Media 73

Social Media Bazaarvoice Strategy News 73

Proactive Report

FEBRUARY 20, 2011

US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. That’s a big jump from the 42% who used social media in 2008.

Metrics 75

Metrics Conversation Social Media Bazaarvoice 75

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Dave Fleet

SEPTEMBER 28, 2012

Social media, says the report, drives less than 1% of online sales. Social is media, not a medium. We need to stop thinking about social media as a silver bullet, stand-alone silo and approach communications as an integrated discipline where paid, owned and earned media all work together to drive results.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

SEPTEMBER 21, 2010

There seems to be a distinct collection of sessions, parties, and hang-outs for the social media crowd, and then a completely separate collection for developers, entrepreneurs (and of course film attendees). More so than any other event I attend, SXSW is conference roulette. I’ll write about that soon.

Social Media 126

Social Media Strategy Conference Eventful 126