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Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

ROI 132
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Can You Trust Your Blog to the Cloud – The Pros and Cons

Kikolani

Microsoft, Apple, Rackspace, Starbucks, McDonalds, IBM and even Amazon offer it. A lot like a Lernaean Hydra from Greek Myth, marketing people have gone mad applying the term to just about anything that isn’t the drive in your desktop PC or laptop. It wasn’t really until late in 2011 that they overhauled their approach.

Privacy 130
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The iPad And The Marketing Professional

Twist Image

Look no further than the pervasiveness and explosive growth of the smartphone and tablet market. One of the hottest holiday gifts this coming season (for the young and old alike) is Apple 's iPad. You can even lock the screen to focus on the sentences you are currently working on, instead of being distracted by the entire document.

iPad 104
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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much. And it’s no surprise they notice.

Blogger 168
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7 Steps to Creating Million-Dollar Web Apps (And a Big Announcement)

Viper Chill

Gotta love those marketing cliches…game changer. They’re even looking to put their company on the stock market. Step #2: Market Research. Market Research. Market research wasn’t so straight forward on this one. I really can’t hype this thing up enough. For me, it’s a game changer.

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The Future of Blogging: I Had to Tell You This

Viper Chill

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I can’t just be immersed in the tech and marketing fields and claim I’ve figured it all out. How many marketing bloggers do you think wrote something today hoping that you’ll read it.

Sites 96