Direct Marketing Observations

MARCH 19, 2012

Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 billion in 2010. Go Get a Tablet - it’s hard to ignore the mobile and tablet markets. billion by 2015 up from $3.2 Focus on the Customer. need more proof?

comScore 166

comScore Microblogging Posterous Marketing 166

Direct Marketing Observations

JANUARY 6, 2010

2010 is going to be an interesting year for all of us. 1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Find out more about what’s working for social media marketers in this great E-marketer piece.

Flash Mob 164

Flash Mob Sites URL API 164

Direct Marketing Observations

FEBRUARY 21, 2012

Consider this blurb from 10 Ways Social Media Will Change In 2010. While the definition of ROI is evolving to better fit the world of relationships and networks, the ability to demonstrate ROI in hard numbers — not in followers or fans — will become a baseline business requirement in 2010.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

JUNE 21, 2010

Use Twitter as part of your firm’s marketing mix. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. BrianSolis.com is among the world’s leading business and marketing online resources.

Twitter 148

Twitter Web 2.0 Small Business Startup 148