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Debunking Five Social Media Myths

Socialized

Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. This piece originally appeared November, 2009, on my Very Public Relations column on Talent Zoo.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: comScore ). US mobile ad spending has increased 400% since 2009, and shows no signs of slowing in growth.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Resources: Download the entire ComScore Digital Year in Review here. If you thought that 2010 was a big year for digital marketing, you were right.

comScore 156
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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

As seen on compete.com, alexa, comscore and other sites, Digg growth has flattened in the past few months. Expecting to influence it for the better is as fruitless as becoming infatuated with a selfish, amoral, low-life boyfriend or girlfriend and expecting to transform him or her into an acceptable mate. I’m getting frustrated.

Digg 100
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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

The volume and character of this buzz are predictors and influencers of brand performance; these exposures “count” in the real world, sometimes even more than the advertising-derived exposure typically measured. comScore December 2009 Search Engine Rankings comScore, Inc. has recently updated its monthly comScore qSearch.

News 110
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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009. • hours to 6.3 for the year).