Buzz Marketing for Technology

JUNE 27, 2008

Lots of ways to look at it, but one (simplified) analogy is to consider what the first wave of internet did for our economy: the cost of a transaction was dramatically reduced, and the cost of information was dramatically reduced. I ran into this when I was launching our internal social media proficiency effort.

Wiki 140

Wiki Project Meeting Organization 140

Diva Marketing Blog

JUNE 2, 2009

Part 2 of Where Are the Atlanta Women in Social Media Marketing? Part 1 For me, the secret sauce of social media marketing is in how the tech tools with odd sounding names like blogs and wikis and Twitter can build and nurture old fashion corner grocer store relationships. Focus is on B2B and B2C.

Social Media 53

Social Media B2B Delicious Wiki 53

Social Media Strategery

MAY 21, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 go-to guy and has spoken at several conferences on the convergence of social media and crisis communications. Hence his warning that engaging social media is a matter of national security.

Gov 2.0 94

Gov 2.0 Social Media Chemicals Report 94

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. That is until recently. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Bare Feet Studios

FEBRUARY 13, 2009

Sponsors are enlisted to help underwrite the fixed costs. Social web tools (free) are used to promote the event, collect donations, organize tasks, and make this thing happen. Learn more about how to use Social Media to Promote Your Event. Volunteers come on board, wanting to be part of something bigger than themselves.

Case Study 40

Case Study Study Twitter Flickr 40

Techipedia: Tamar Weinberg

APRIL 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > An Open Letter to Facebook An Open Letter to Facebook by Tamar Weinberg on April 28, 2010 Share I started this letter before f8, so for the record, it’s not about anything new.

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

MARCH 17, 2010

Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth.

Communities 237

Communities Twitter Web 2.0 ROI 237