Waxing UnLyrical

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3 Things Puppies and Kittens Taught Me About Becoming Influential

Waxing UnLyrical

Those two years might as well have been five (or seven), given the extraordinary progress we made in raising the organization’s visibility and profile during some of the most turbulent times in animal welfare (to cite just two: the 2007 pet food recall and Michael Vick case ). I learned so much while I was at the A. Puppies ftw!

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6 Things The Army Taught Me About PR

Waxing UnLyrical

In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed. To the Army, engagements often mean meeting with people in the community. An extended community. Guest post by Frank Strong. Stay humble.

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Digital Crisis Communications: When to Shut Up

Waxing UnLyrical

I’ve been through my share of crises (hello, 2007 pet food recall, 2007 Michael Vick case, and many more), and it’s crazy how things have changed. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Confronting crises in the digital age.

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How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

I asked if he had gotten any push back when he came up with this idea (in 2007), and he said, “Theaters are story-telling institutions. So the next time you’re embarking on a campaign, see if Chad’s approach can help you reach the community you need to reach. And isn’t that what you want?

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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Let’s go back in time five years to 2007. Guest post by Christopher Wallace. You’ve got a great idea to build a watch with built-in Bluetooth, allowing you to control and access your phone or tablet from your wrist. Unfortunately, you’re a relatively broke hobby designer working a 9 to 5 IT job. How do you proceed?

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

It really is a community. I think what delights me most about Amplify is that there really is a community sense to it. Ive only been active for a few weeks but find it is still a community that fosters interactions amongst a wide assortment of individuals who bring different backgrounds and experiences to share with one another.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. The YESS Duck Derby , started in 2007, is held on the day of the annual Kentucky Derby. This remarkable organization serves as a safe haven for the city’s most vulnerable youth.