The Realtime Report

NOVEMBER 26, 2019

Dan Draper, “Mad Men,” Lionsgate, 2007-2015. Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. Increasingly, the shift is to digital media advertising. The key is spending it where you get the optimum ROI.

Advertising 113

Advertising Nielsen Buy Products 113

Buzz Marketing for Technology

JUNE 27, 2008

10, 2007 Search for more the browser articles Subscribe to the the browser RSS feed View our complete the browser archive. featured advertiser links. Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Hes Right I kid about Nielsen, but hes very sensible.

Nielsen 279

Nielsen Pluck MySpace Study 279

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210