Sherrilynne Starkie

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What is Earned Media?

Sherrilynne Starkie

Here a software company has published a research report using a hook that’s sure to interest reporters. I first published them in 2006 and then updated them 2018. Using PR coverage in paid media campaigns exposes new audiences to the powerful endorsement of mainstream media stories. Examples of Earned Media Success.

Fashion 409
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Is blogging still relevant in 2019?

Sherrilynne Starkie

The blog post below was first published on July 12, 2006, about six months into my blogging journey. Yes, in 2006 blogging did work. For the first time in nine years, a greater proportion of Fortune 500 companies use blogs compared to that of Inc. 500 companies, according to new research from Umass Dartmouth. .

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Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. It is transforming the global media and publishing industries and turns ordinary people into philanthropists. This week CIRA*, the organization behind the.ca They said the idea was too simple.

Storify 317
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Super Third Thursday for social media club

Sherrilynne Starkie

Launched in 2006, the regular and free audio downloads attract more than 20,000 listeners. Social Media Club brings together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teachers, students, tool makers, and other interested collaboraters.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. It was during the 2006 election that first signs that a grassroots movement was taking hold were spotted, according to Geist.

Committee 312
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Do John Naisbitt’s Megatrend predictions still hold true for 2018?

Sherrilynne Starkie

In 2006 a time when social media was just starting to take off, I wrote a summary list of his predictions, (and provided my feedback on each point). Ask anyone working in news or publishing. It was published in 57 countries and sold more than 14 million copies. Care in the community, but does it work?) Or the taxi business.

Hotels 342