Direct Marketing Observations

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

For me, those postulations and assumptions began back in 2006, so I’ve got 11 plus years of data and experience on what I think and what I think I think. What makes your company and its products or services better or different? What does your company not do well? Who is your greatest threat? How can we improve the #CX?

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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. “Return on investment on social media activities has been challenging to most companies in 2009.

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