Buzz Marketing for Technology

JUNE 25, 2008

Most will start off in college, accumulating that basic information they need for their chosen field, then move on to a “journeyman&# stage in a company (or their own company) where they will learn how to apply that accumulated knowledge. December 2006. November 2006. October 2006. September 2006.

RSS 100

RSS FeedBurner Web 2.0 Creative Commons 100

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. © 2006-2010 Tamar Weinberg.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Note how I bolded a specific term: web hosting. The issue at hand is not the fact that the company was virtually unknown.

Social Media 100

Social Media Digg Brands Marketing 100

Buzz Marketing for Technology

JULY 28, 2008

During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind. . Web Commuting. Web Commuting. Semantic Technologies.

Organization 100

Organization Review Web 2.0 Tools 100

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. © 2006-2010 Tamar Weinberg.

Social Media 164

Social Media Yahoo Discount Training 164

Bare Feet Studios

NOVEMBER 13, 2008

TechZulu “provide(s) interviews from CEO’s for startup companies, Tech Stars of Web 2.0 to spotting Under the Radar companies. Rescue Time to the Rescue Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media Explore Our Topics Activism Aloha Audio Branding Gossip 2.0

Upcoming 40

Upcoming Viddler Conference Film 40

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. © 2006-2010 Tamar Weinberg.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). © 2006-2010 Tamar Weinberg. All rights reserved.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

This is a guest post from Shevonne Polastre, who wrote this article on behalf of TopHost.Gr , a Greek web host that offers shared hosting. Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. or the social web works, who want to effectively use the mostly free tools available today.

Social Media 40

Social Media Tourism Airlines Upcoming 40

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. © 2006-2010 Tamar Weinberg. Building relationships takes time, energy and effort. Most business owners want quick success. That is not realistic. Nice article worth the read.

Brands 236

Brands Handbook MySpace Construction 236

Buzz Marketing for Technology

JUNE 27, 2008

Karrer and Michele Martin have just launched Work Literacy , which is: "a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work." ► 2006. (68). Silverlight. (1). SQL Server. (3).

AJAX 100

AJAX Lijit scribd Sharepoint 100

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Buzz Marketing for Technology

JUNE 27, 2008

It is the younger generation that Tom mentions as possible change agents who use web 2.0 s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 December 2006. Web Advertising. Web Services. More info here.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Bare Feet Studios

OCTOBER 15, 2008

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, Have a web 2.0 And that is all centered around the social web. internet TV and YouTube , blogging, Twitter , etc. experience, in person.

Social Media 40

Social Media Viddler Hotels Upcoming 40

Techipedia: Tamar Weinberg

MAY 12, 2010

Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. Some companies are doing a good job but there seems to be a huge disconnect when it comes to some of the really big players, too. © 2006-2010 Tamar Weinberg.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. © 2006-2010 Tamar Weinberg. As for the business purpose of real time searches, all of this information can certainly be used to benefit a marketing or research project. All rights reserved.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. © 2006-2010 Tamar Weinberg. Accelerated by MaxCDN Content Delivery Network. All rights reserved.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Buzz Marketing for Technology

JULY 24, 2008

December 2006. November 2006. We have other people at my company who worry about that kind of thing. *Â? No one wants to speak up and look dumb in front of the CEO or the company’s owner. Note that by informal, I also don’t mean the company picnic or a company-sponsored retreat. December 2007.

RSS 100

RSS Plaxo Meme Telecommunications 100

Bare Feet Studios

AUGUST 20, 2008

If a company was successful at one podcamp, they will be very likely to want to sponsor the next event in the series. Post the plans as a web page (good for search results and readability) and also as a PDF for a nice, printable version for download. Web courtesy 101.) Used to be “Planning a Web 2.0

Eventful 40

Eventful Social Media Conference Badge 40

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Tagged as: media snackers , social media , web 2.0 { 6 trackbacks } Media, Mm Mm Good! I guess I shouldn’t be surprised though, misery loves company right? © 2006-2010 Tamar Weinberg. My friends, do you respect media snackers? Blogging Experiment November 2, 2007 at 10:02 am How Do You Feed MediaSnackers?

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Bare Feet Studios

DECEMBER 4, 2008

The dawn of “web 2.0&# aka “the social web&# is a literal boom time for business that remains largely untapped. They are surprisingly accessible to both small companies and large enterprises. We started filming the winter of 2006, when it rained for 40+ days and sewer overflows closed the beaches!

Advertising 40

Advertising Upcoming Tourism Buy 40

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

JANUARY 12, 2010

I’ll admit (a little secret of mine) that I initially befriended a few folks I admired on TV (specifically, 2006-2007′s Beauty and the Geek) but since I have no personal connection to the guys, I deleted the non-genuine contacts. © 2006-2010 Tamar Weinberg. I just don’t think there’s a lot to do with it.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work.

Hotels 245

Hotels Social Media Communities Discount 245

Buzz Marketing for Technology

JUNE 27, 2008

The dataset which was collected in June 2006 contains summaries of 30 billion conversations among 240 million people. Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. Collaboration 2.0. Enterprise Web 2.0.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. © 2006-2010 Tamar Weinberg. I started a blog about my schwag addiction (okay, this was just a fun tidbit I couldn’t pass up!) Accelerated by MaxCDN Content Delivery Network. All rights reserved.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Bare Feet Studios

JANUARY 31, 2008

But application server preferences aside, the first thing any company should do is not skimp on their hosting provider. Shane Robinson February 1, 2008 at 6:23 am Techcrunch has more info here stating that Twitter may have moved as part of a yet-to-be-announced investment by NTT, the company that purchased Verio many years ago.

Twitter 40

Twitter Hosting Upcoming Conference 40

Diva Marketing Blog

SEPTEMBER 7, 2009

In 2006, Dede saw a huge void in compelling and relevant online publications for young women of color. Her experience spans a variety of industries including consultative relationships with companies such as UPS, Bizjournals.com, Realestate.com, and Lendingtree.com. s effects on urban entertainment.

MySpace 56

MySpace Marketing Web 2.0 Forums 56

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. © 2006-2010 Tamar Weinberg. All rights reserved.

Press Release 129

Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

JUNE 18, 2008

Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. © 2006-2010 Tamar Weinberg. It lets you visualize where people are, as well as know what they’re doing via notes. So there you go. Want to really be the best micro-blogging service? All rights reserved.

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. © 2006-2010 Tamar Weinberg. Accelerated by MaxCDN Content Delivery Network. This blog is written and maintained by Tamar Weinberg.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105