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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. What is Earned Media?

Fashion 409
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9 Twitter Best Practices for Business

Socialized

Since its foundation in 2006, Twitter turned the globe into bite-sized posts by the distillation of World News, updates, and jokes. Here are few tricks to help the company thrive on Twitter and join the big league. It is important to make it quick, simple, and relevant to your company when selecting a Twitter handle.

Twitter 130
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Are You A Business Or A Media Company?

Small Business Mavericks

A media company. We’ve talked about social media so much that I think you know how I feel about that. But what does it mean to be a media company? It could be an industry social networking website, it could be an industry wiki or encyclopedia site, or it could be a simple blog. And I fully agree.

Company 142
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Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. Soon Twitter came to the attention of Facebook’s Mark Zuckerberg who offered Biz and co-founder Jack Dorsey $500 million for the company, which was at the time valued at $25 million.

Storify 317
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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

B2B 190
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Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

Several 2006 wishes came true. Turning to thoughts for 2009 a few people felt that the blogs/social media has lost its focus of customer first content t o becoming ego vehicles while others are looking for advances in technology. I hope you enjoy the 2006 - 2009 comparisons. Tim Jackson , MASIGuy 2006 More people blogging.

Blogger 53
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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

Data 197