Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review): Want an amazing article on ROI of social media?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JULY 15, 2009

There are two things that act as an extension to social media: #1: great customer service, especially since everything is now public, and #2: great content, so that you can do something that is clearly remarkable that people would want to talk about. Great content, #2, works across the board for social media. How do you do #1?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2006. How to Create Measurable Objectives (Altitude Branding): We’ve talked about goals and strategies as it relates to social media marketing, but let’s break them down even further. Here’s my list for 2008. Here’s 2007. Yes, that’s right. Good thing he proposes how to fix them also!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Hopefully, if you’ve followed the right books, blogs, and people, you’ll be armed with pretty decent case studies and pretty decent material to embark on your own journey. But when they do, they need to know that you have a proven track record of doing this on a regular basis and case studies to back that up.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

MARCH 4, 2010

Reply Mrunal March 5, 2010 at 1:27 am Its so true, be social, be real and dont try to sell. Tamar, I enjoyed reading this case study. Two days ago, they launched a new campaign to replace the old one. © 2006-2010 Tamar Weinberg. Reply Tamar Weinberg March 5, 2010 at 1:29 am Thanks Mrunal. Exactly right.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Towards a More Social Organization : Chris Heuer says that we’re becoming more social, so start realizing the importance of this trend and evolve accordingly. How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

It’s not advisable for a company to promote a video campaign with a video that shows a typo in the company’s URL. Reply Brian Perry September 15, 2010 at 3:34 pm Hi Tamar, This is a great case study on how companies need to engage their social media landscape. © 2006-2010 Tamar Weinberg.

Social Media 217

Social Media Foursquare Marketing Flickr 217