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Social Media Listening. Will We Learn?

Diva Marketing Blog

Social Listening . Ten years ago, or there about, Social Listening exploded into the digital landscape. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. Social listening and social media customer service are built into most company digital initiatives.

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Listen & Learn

Diva Marketing Blog

Social Listening . Ten years ago, or there about, Social Listening exploded into the digital landscape. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. Social listening and social media customer service are built into most company digital initiatives.

Retail 40
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Thus, Roger Smith Hotel has made an impression on us through social media, particularly Twitter. Has it been a success?

Hotels 245
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Testing the Limits of Branding: What It Can Fix and What It Can’t

Convince & Convert

Whatever your long-term strategic aims, remember that authenticity and consistency should be at the heart of your branding strategy. This may be because good intentions aren’t enough: you need to authentically communicate your purpose, and be seen doing good to be successful. Take fast-fashion retailer Boohoo.

Brands 78
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How 8 Brands are Using Linkin.bio to Sell on Instagram

Later

Linkin.bio by Later has been a game-changer for our Instagram strategy since we can now promote multiple articles a day,” explains Hannah Weintraub, social media manager. Patagonia is a rare exception in the retail world. Our traffic has increased 179% YoY, largely in part to implementing Linkin.bio,” she says.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279