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Listen & Learn

Diva Marketing Blog

It was positioned as the golden grail that would be the beginning of authentic conversational marketing. Naked Conversations by Robert Scoble and Shel Isreal (2006) changed perceptions about how we would come to define this thing we called marketing. Social Listening . I was honored that my views were highlighted in two chapters.

Retail 40
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Social Media Listening. Will We Learn?

Diva Marketing Blog

It was positioned as the golden grail that would be the beginning of authentic conversational marketing. Naked Conversations by Robert Scoble and Shel Isreal (2006) changed perceptions about how we would come to define this thing we called marketing. Social Listening . I was honored that my views were highlighted in two chapters.

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Testing the Limits of Branding: What It Can Fix and What It Can’t

Convince & Convert

Whatever your long-term strategic aims, remember that authenticity and consistency should be at the heart of your branding strategy. This may be because good intentions aren’t enough: you need to authentically communicate your purpose, and be seen doing good to be successful. Take fast-fashion retailer Boohoo.

Brands 78
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ There must be hundreds of businesses that are following all the rules the social media gurus throw at them, and really get it, are authentic etc. © 2006-2010 Tamar Weinberg.

Hotels 245
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How 8 Brands are Using Linkin.bio to Sell on Instagram

Later

Patagonia is a rare exception in the retail world. And by investing in authentic storytelling, they’re able to not only share their unique value proposition but relevant product information as well — all without coming across as overly promotional! And this is plainly clear on their Instagram account.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) can benefit from online marketing. Here’s how he did it.

Marketing 279