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Real investments in virtual worlds continue

The Way of the Web

Don’t forget back in 2004, David Storey paid $26,500 in Entropia , then Jon Jacobs invested $100,000 in a virtual space station in Entropia in November 2005, and of course Anshe Chung became a millionaire via Second Life in 2006. And of course, the rapidly expanding, already massive, social gaming companies such as Zynga.

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Metaverse – The End of Reality and the Big Picture plus Sunyata

Laurel Papworth

So for companies and corporates, when we talk about amortisation of the intangibles, we’re protecting brand assets, brand reputation. What happens to an oil company’s reputation if there’s an oil spill in the Galapagos? So I would ask with Sunyata that we consider how much of the physical world do we.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. In 2005, the company made a strategic decision to embrace the blogosphere and to encourage IBMers to participate.

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Predictions Revisited: Five Not-Too-Distant Technologies That Might Change Social Media

Ignite Social Media

Podcasts were a thing back in 2005, receiving some initial popularity, only to fade away from the general public’s eye. Now more affordable technology exists to make virtual worlds even more immersive than Second Life ever was thanks to products like Oculus Rift. Take podcasting for example.

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Friday Fun: For the Heart, Head & Soul

Diva Marketing Blog

Too many wonderful things happening in the virtual world not to pass along from fun contests to help non profit causes to quirky ways to grow your business. When it comes to theatre and innovation the (Second Life) SL Shakespeare Company must win the Virtual Tony for innovation. Or sometimes just plain silly.

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Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. Various companies provide cases of cyber-stalking (involving adults) follow the pattern of repeated actions against a target. That is not cyberbullying. That is scary. The Diary of a CyberStalker.

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Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

So we use real money (which is itself virtual medium of exchange) to achieve frequent flyer points and loyalty card points (also virtual) which we then swap for Facebook Credit to buy virtual items in virtual worlds. And Zynga are just ONE Facebook game company. For a start, social games are BIG business.

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