Twist Image

OCTOBER 23, 2012

Many know Livestrong (Armstrong's foundation to help battle cancer) for the 2004 launch of the Livestrong bracelet. Due to the rise of social media, consumers have an expectation that companies will not only respond to their needs, but become active participants in the global community. " The silence online is deafening.

Case Study 106

Case Study Press Release Mobile Study 106

Sprout Social

NOVEMBER 29, 2018

Most businesses seem to publish content only because they have heard that “Content is king” or because they saw competitors trying to put out some content too. Publishing content for the sake of publishing content is useless. Schedule a lot of social media promotion in advance.

Content 111

Content How To Upcoming Campaign 111

Diva Marketing Blog

FEBRUARY 1, 2010

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

Social Media 81

Social Media Marketing Authentication Blogger 81