Twist Image

OCTOBER 23, 2012

Many know Livestrong (Armstrong's foundation to help battle cancer) for the 2004 launch of the Livestrong bracelet. They no longer want to read it as a press release. Last Friday night, Armstrong took the stage at Livestrong' s 15th anniversary event. People want to know his story from him.

Case Study 106

Case Study Press Release Mobile Study 106

Sprout Social

NOVEMBER 29, 2018

Most businesses seem to publish content only because they have heard that “Content is king” or because they saw competitors trying to put out some content too. Publishing content for the sake of publishing content is useless. Most businesses publish content without much purpose or thinking behind it.

Content 111

Content How To Upcoming Campaign 111

Diva Marketing Blog

FEBRUARY 1, 2010

And (Rick gave quotes to both Toby & John) Today, given all the concern with transparency in social media, I feel that today's "rules" guide us to be completely open about exactly who is publishing what. CEO always approves a press release or speech before it is released, whereas that is not the way real-time social media channels work.

Social Media 81

Social Media Marketing Authentication Blogger 81