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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Developers have touch-screen-specific controls at their disposal, and customization can be achieved through injection of JavaScript, for example. For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers.

Apparel 236
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CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

For example, brands are able to gather intelligence on channels shopped — including Web, tablet, mobile phone or store — and then integrate data from a CRM system, POS, DPM or other source to help augment customer profiles. One example of such a data profile could be a “weekend shopper” persona.

ROI 272
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Social Pros 23 – DJ Waldow, Waldow Social

Convince & Convert

I think LinkedIn for B2B is extremely valuable lead source that probably 99% of people ignore. It was a company that was trying – in 2001 sell pork, poultry, and other meat products online, as a type of exchange. All these different things, and we give examples of individuals and companies who are breaking the, air quotes, rules.

LinkedIn 114
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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. I’m not talking about search engine optimization (SEO).

Mobile 243
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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196
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Atlanta Women In Social Media Marketing_1

Diva Marketing Blog

I primarily focus on: B2C and B2B 5. I primarily focus on: B2B.   I primarily focus on: B2B, B2C, Nonprofit, Education.  I primarily focus on: B2B, B2C, Internet startups 5. Began in social media marketing - I entered social media as a blogger myself in 2001 with my personal blog allied ).