The Realtime Report
NOVEMBER 29, 2012
“Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears. This week TweetLevel launched a new version of its influence measurement tool that adds context to the influencer scoring in two important ways: topic and influencer types.
The Realtime Report
NOVEMBER 27, 2012
We recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants. This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year.
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The Realtime Report
NOVEMBER 29, 2012
Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data. This is a first, small victory for the plaintiff in a case that could become a defining moment in the evolution of the data-driven web.
The Realtime Report
NOVEMBER 26, 2012
Spending on paid social media advertising will reach $4.6 billion in 2012 and is expected to double over the next 4 years, reaching $9.2 billion by 2016, according to a new report from BIA/Kelsey. For the first time, the report broke out spending on native social advertising vs. display social advertising ( Adweek ). Native ads running on social media sites (ex.
The Realtime Report
NOVEMBER 26, 2012
photo credit: Instagram user @yo_randyjackson. Thanksgiving set a new record for Instagram, with users of the mobile app sharing photos at a rate of 226 per second at the peak of the holiday. A whopping 10 million photos were shared on the platform, and for several hours users were posting more than 200 photos per second “that mentioned Thanksgiving-themed words in their captions.” It was Instagram’s busiest day ever, and saw double the number of shared photos from the day befo
The Realtime Report
NOVEMBER 28, 2012
Campbell’s Soups is reaching out to millennials with a “whimsical, humorous personality” on social media to promote a new line of microwaveable soup products, called Campbell’s Go. The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. On Facebook, Campbell’s has given a distinct “voice” to each of the six Campbell’s Go soup flavors, The Facebook page “follows a sitcom-esque
The Realtime Report
NOVEMBER 30, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn.
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