Small Business Mavericks

JUNE 23, 2011

WebProNews has a very thoughtful article about corporate brands trying to use social media and failing to engage. The article asks if these companies are “antisocial.&#. It’s a question worth asking and I think in many cases, they are. But I prefer to use the word “contrasocial&# to describe the way these companies operate in the social media environment.

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Patterns Social Media Types Engagement 164

Small Business Mavericks

JUNE 18, 2011

2K Games hired a PR firm to seek out reviews of its new game Duke Nukem Forever. The reviews weren’t so good so the PR firm representative tweeted his frustration. He lost his job too. James Redner isn’t the first person ever to be disappointed with a negative review. He won’t be the last. And he wasn’t the first to challenge reviewers publicly over them, nor will he be the last.

Review 161

Review Buy Products Course 161

Small Business Mavericks

JUNE 22, 2011

Two days ago I wrote that large corporations will soon have an opportunity to purchase a top level domain extension for $185,000. I’ve recently had a chance to delve into this a little deeper. It seems that ICANNs blog and application for TLDs is a bit clearer on this topic than the original source of my information. Specifically, I’d like to quote the ICANN blog: In addition to familiar TLDs such as.com,org, and.net, Internet users could potentially see new domain name extensions ma

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Domain Name Applications Price Marketing 156

Small Business Mavericks

JUNE 21, 2011

It has become fashionable for businesses to hold webinars online. That’s a good thing. Webinars can be powerful marketing tools. But with Facebook and Skype, online webinars can take on a whole new flavor. Consider this: Facebook and Skype have integrated. So what, you say? I’ll tell you so what. Facebook is the most trafficked website online.

Small Business 156

Small Business Facebook Instant Messaging Fashion 156

Small Business Mavericks

JUNE 20, 2011

I know Frank Reed says a recent ICANN ruling that will allow large corporations to purchase their own domain name extensions for their brands will only be available for the big guys – small businesses won’t be able to afford it. However, I can see opportunity here for small businesses. Where there are domain name extensions, there will be domain names.

Domain Name 156

Domain Name Small Business Brands Engineering 156

Small Business Mavericks

JUNE 19, 2011

Veteran Internet marketer Debra Mastaler has an interesting post on how to obtain new links, a process she calls “link marketing&# instead of link building, for your website today. If you look at the list, it’s really nothing new. In fact, she tells you as much before she dives in. But there was one thing that caught my eye about her list. 1.

Directory 150

Directory Sites Engineering List 150

Small Business Mavericks

JUNE 24, 2011

Yesterday we discussed the difference between effective and ineffective social media marketing. There are a lot of companies trying to do it, but doing it poorly. And many of them are top advertisers. While big brands are going online to advertise their products, they are also approaching social media and new marketing tools with the same old mindset.

Advertising 164

Advertising Brands Engineering Social Media 164