Mindjumpers

SEPTEMBER 30, 2011

Tweet Sometimes brands run cross-channel campaign in which they use one channel to motivate people to engage with another. These campaigns may involve 2 or more than 2 channels to increase participation. I found a really cool campaign by Altoid, a brand of breath mints owned by Wrigley. The campaign is called Curiously Strong Awards that involved both Facebook and YouTube.

Social Media 230

Social Media Campaign YouTube Video 230

Mindjumpers

SEPTEMBER 27, 2011

Tweet Earlier, I wrote a blog post about the Danish work platform called Podio , and how in March 2011 they launched a store in San Francisco. Since then a lot of new things have been happening around Podio, such as the company going on a world tour as well as launching a fleet of new initiatives to improve the platform. And now, Podio has just released some interesting mobile applications for those who are always on the move!

Applications 154

Applications iPhone Collaboration Mobile 154

Mindjumpers

SEPTEMBER 28, 2011

Tweet Many businesses run a blog as a part of their social media strategy. The aim is to pass on their thoughts as a corporate brand and comment on the relevant topics. But amidst the hustle bustle of the day, how do we ensure that our blog is up and running with the right amount of content inflow? In the following post, I will share some research findings on optimal frequency of blog posts for customer acquisition and how to ensure that the frequency is maintained.

Study 249

Study Hubspot Content Blogger 249

Mindjumpers

SEPTEMBER 26, 2011

Tweet With the increasing number of businesses using social media, there’s now great focus on the role of being a social strategist. But who are the persons in this type of job and what does it take? That is what the infographic below tries to answer. I found the infographic on Mashable. It’s called “Social Media for the Career Minded”, and it portrays the personality, education, career paths and responsibilities of today’s successful social media strategists.

Overview 271

Overview Statistics Groups Groups 271

Mindjumpers

SEPTEMBER 29, 2011

Tweet When we discuss the ROI on Facebook, we often come across different opinions about it. While a lot of businesses focus on building sustainable relationships and creating buzz through Facebook, a lot of them want to generate direct revenue from it. Here is a really good infographic put together by Webs , a website designing firm who compiled the findings of a survey done by their group Pagemodo in an interesting infographic.

Company 198

Company Facebook Survey ROI 198