Mindjumpers

OCTOBER 31, 2011

Tweet Stockholm public transport created a unique campaign at Stockholm Pride Parade to improve the image of public transport in Stockholm. Get people thinking about public transport in a positive way. Solution: Made public transport a part of the local event. Challenge: Soften their brand image.

Transportation 205

Transportation Brands Facebook Posterous 205

Mindjumpers

NOVEMBER 24, 2010

Being city centric is not always necessary as long as transport details are clear and straight forward to follow. Cover all transport costs – blogging for many is a hobby and therefore any costs incurred are not tax deductable. b) Want to check who else is going (in some cases to share transport). Think about networks – as p.5,

Blogger 212

Blogger Eventful Transportation Tips 212

Mindjumpers

JUNE 22, 2012

Videos and photos showed a smooth launch of a new product – right up until the point of transporting it from the factory in Czech to the UK market. Continuously, they shared the steps of how the new sweet was going to be launched. This was when Skittles really made an effort of involving their fans.

Facebook 267

Facebook Transportation Campaign Study 267

Mindjumpers

NOVEMBER 15, 2011

How Stockholm Transport Improved Its Brand Image Through Facebook. The video is in Spanish and difficult to follow for people who do not know the language, but according to me it’s a good concept and a must watch:). Similar Posts: McDonald’s Pick and Pay: An Interesting Interactive Campaign.

YouTube 182

YouTube Video Transportation Campaign 182

Mindjumpers

NOVEMBER 16, 2011

How Stockholm Transport Improved Its Brand Image Through Facebook. You can also read about it on Richard Branson’s blog. So are you ready to remember your first times with your friends? Similar Posts: How to Improve Your News Feed Ranking on Facebook. Facts About Consumer Behaviour on Twitter [Study].

Transportation 145

Transportation Groups Groups Eventful 145

Mindjumpers

DECEMBER 16, 2010

What will marketers do with these innovations and how much more annoying will smart phone users become in theatres and public transportation? Look for biometrics, proximity, temperature, 3D and projectors to become standard features as well. More than your phone number may come up. Is this a good thing?

Mobile 232

Mobile Smart Phone Trends Banking 232

Mindjumpers

JANUARY 5, 2012

How Stockholm Transport Improved Its Brand Image Through Facebook. So, are you up to a social interview ? Similar Posts: How Adecco’s Facebook Campaign Changed Its Positioning. How Altoid Used Social Media to Change Customer Perception.

Campaign 238

Campaign Case Study Transportation Study 238